Creating an Engaging Library: Marketing from the Ground Up

My colleague Renee Ettinger & I presented at the Wisconsin Library Association Annual Conference in La Crosse last week. What a fun experience interacting with other librarians from around the state!

Our presentation – Creating an Engaging Library: Marketing from the Ground Up – covered our library’s events for our university community, examined our marketing efforts and how they have evolved, spotlighted our social media activities, and how we collaborate with students and other campus groups for marketing and event planning.

Here’s the description of our session presentation:

Libraries can’t afford for marketing to be an afterthought. It’s a way to connect with your community, campus and school. Join UW-Green Bay librarians as they discuss how their library built a comprehensive marketing plan, utilized the talent of students, experts, partnered with stakeholders and designed popular events for its patrons. The end goal? Creating a vibrant and engaging environment. The session will wrap up with a lightning round, where you will be invited to share your ideas and experiences with marketing. We hope to see you there!

Below is a link to our presentation from Slideshare:

We also referenced several videos in our presentation:

If you have some great marketing ideas or cool library events you’d like to share, let me know!

8 thoughts on “Creating an Engaging Library: Marketing from the Ground Up

  1. Thank you for sharing your slides! This was at a time when there were like three sessions that I really wanted to go to.


  2. Thanks for sharing! I’m looking forward to putting together an Edible Books Contest for our library, and your video is really useful.

    Our library participates in an alternate reality survival game on campus called “Humans vs. Zombies”. It’s really obscure, but a ton of fun and our students love turning the “Zombrarians”!

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