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Archive for May, 2012

Twitter is one of the best tools for promoting library services, resources, and programs. Lots of libraries use Twitter well. Check out the New York Public Library, Enoch Pratt Free Library, Kansas City Public Library, and UIUC Undergraduate Library for some good examples.

However, some libraries send out tweets that aren’t particularly welcoming. Some tweets simply do not help in the promotion of library services and resources. Frustrated, I sent out this tweet the other day:

So, how do you avoid being the Twitter equivalent of this library sign? Below are a few guidelines…

No cell phone use in the library!

Image from Flickr, courtesy of Travelin’ Librarian.

Rule #1: Avoid the schoolmarm tweets:

Rule #2: Avoid the “No Food” tweets and other policy tweets.
I understand that some libraries have “no food” policies, but Twitter isn’t the best tool for policy enforcement. It can also make your library sound rather passive aggressive. Here are some examples:

Policy tweets, such as “No Food,” may also confuse users (e.g., differing policies at different libraries):

If you must post a “no food” tweet, here’s a more positive spin:

Rule #3: Instead of negativity, offer suggestions. Here are a few examples that positively address noise issues at libraries:

Rule #4: Try avoiding “Please do not…” tweets. Even if you add “please” – your tweet can still be construed as negative.

Of course, sometimes you need to adjust the rules. Here’s an example of a “Please do not” tweet that would be perfectly acceptable:

Rule #5: Just as with other forms of written communication, you generally want to avoid CAPITAL LETTERS so you are not yelling:

So what other rules would you suggest? Post your comments here!

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